Thursday, October 4, 2007

Visionaries (?)

I read an article about the former founder and Editor of this teen-oriented magazine, and her endeavors since (reportedly voluntarily) leaving the post. It started me thinking about visionaries and the self-initiative that drives many entrepreneurs and artists to pursue and ultimately profit from unconventional, forward-thinking ideas. Specifically - the passion for their ideas, drive to get it done, and unrelenting faith in seeing that idea come to (profitable) fruition.

Atoosa Rubinstein, left her post to pursue her passion in youth-oriented new media, collaborating with artists to develop these YouTube (arguably informative) videos. She's doing this with no profit target or particular business model in mind - for the time being - stating that this particular venture is currently purely an outlet for her creativity, and a means to continue to engage with the legions of young (aged and/or spirited) readers she's accrued since her time with CosmoGirl. Granted - she's got the financial freedom to be able to take some time off without focusing on a profit - and I'm sure she continues to get paid for her substantial insight into the collective and viable youth demographic - until her next digital media business model doubtlessly forms. But until it does, she has her sights on substantiating her creative ideas somehow (like these videos), and trusting that the way to profit from these will materialize itself during the process.

I love studying visionaries; their passion for a particular idea. The process of surrounding oneself with others with complementary interests, turning others onto your idea, and persuading them to become collaborators or investors. That moment when the idea and a way to generate revenue from it align. But most fascinating to me is the much-written and discussed reality that many of these visionaries have zero idea how their passion or idea will be profitable - they just focus on the end goal of substantiating that idea - and trust that the way to develop a profitable business model to support it will be revealed along the way.

That passion and vision is inspring to I just need the discipline to concentrate on at least one single idea/vision for long enough to be able to do something about it...